top of page
Sarah receiving Business Woman of the Year 2023

Why Choose Total Dog?

At Total Dog, we prioritise the well-being of dogs and offer a wide range of services to meet their individual needs. Our team is dedicated to providing accurate and reliable care, ensuring their wellbeing is absolutely paramount. Providing affordable, luxury five star services that are all under one roof has been challenging yet so rewarding. A concept that has never been seen before in Bassetlaw.

We are award winning; Winning the Rising Star Award in 2022, Sarah then went on to win Business Woman of The Year 2023 with North Notts Business Women Awards. She has ploughed so much time and energy into Total Dog to ensure it's of high standard. There is nothing like this for miles around making us truly unique in our field.

About Sarah

"I'm Sarah and I own Total Dog. Having seen a gap in the market I wanted to create a unique experience for dog owners by offering a multi-service establishment here in Worksop. I have  over 15 years experience working with a wide range of animals especially dogs, small animal and horses. My forte, though, has been within the animal welfare sector working within rescue centres. Borneholm Dog Rescue & Rehabilitation kick started my career pathway to working with dogs full time and eventually I moved up the career ladder with larger charities such as RAIN Rescue, Thornberry Animal Sanctuary & The RSPCA Doncaster & Rotherham District. I have always practiced positive reinforcement training techniques and have worked with a multiple range of trainers throughout my career. I am Qualified in Animal Management Level 3 and hold my Pet First Aid & CPR certificate. I am also undertaking a BSc (Hons) Psychology degree. I am passionate about holistic therapies and have achieved my Reiki 1 and plan to obtain my Reiki Practitioner status through UK Reiki Federation in 2026. I am  qualified in Crystal Healing for Dogs too. I am passionate about customer service and aspire to train and employ outstanding individuals who have the same passion & drive for dogs and their welfare as I do".

bottom of page
``` ### **7. Optimize All Images** **Problems I noticed:** - Generic filenames like "80c6a714-2232-4e33-98e0-33a81810a55b.jpeg" - Likely missing alt text - Images may be too large (slowing site speed) **Fix:** **A. Rename images before uploading:** - `dog-daycare-worksop-total-dog.jpg` - `dog-training-nottinghamshire.jpg` - `dog-grooming-worksop.jpg` - `sarah-knowles-dog-trainer.jpg` **B. Add descriptive alt text to every image:** - Click image in Wix editor → Settings → Alt text - Examples: - "Dogs playing in luxury daycare pods at Total Dog Worksop" - "Sarah Knowles, qualified dog trainer with 15 years experience" - "Professional dog grooming salon in Worksop town centre" **C. Compress all images:** - Use TinyPNG.com or similar - Aim for under 100KB per image - This dramatically improves page speed ### **8. Create Separate Service Pages** **Problem:** All services on one page makes it harder to rank for specific searches **Fix:** Create dedicated pages: - `/dog-daycare-worksop` - `/dog-training-nottinghamshire` - `/dog-grooming-worksop` Each page should have: - Unique title & meta description - 500-800 words of content - Service-specific keywords - Clear call-to-action - Images with alt text - Customer testimonials ### **9. Add FAQ Section** **Why:** Google loves FAQs and often shows them in search results **Add these questions to your homepage:** ``` H2: Frequently Asked Questions H3: How much does dog daycare cost in Worksop? [Your answer] H3: What qualifications do your staff have? [Your answer - mention Level 3 Animal Management] H3: Do you offer puppy training classes? [Your answer] H3: What areas do you cover for dog training? [Your answer - Nottinghamshire & Derbyshire] H3: How do I book dog grooming in Worksop? [Your answer] H3: Is your daycare suitable for anxious dogs? [Your answer - mention Harmonising Bond Method] ``` **Bonus:** Add FAQ schema markup for rich snippets in Google ### **10. Improve Internal Linking** **Problem:** No visible internal links between pages **Fix:** Add contextual links throughout your content: Example in daycare section: "Our team are qualified to a minimum of Level 3 in Animal Management. **[Learn more about our staff qualifications](#)** or **[book a daycare visit today](#)**." ## **🟢 CONTENT OPTIMIZATION** ### **11. Strengthen Your Opening Paragraph** **Current:** "Welcome to Total Dog, an award winning company..." **Better (with keywords):** ``` Welcome to Total Dog - Worksop's award-winning dog daycare, training, and grooming centre. Serving Nottinghamshire, Derbyshire, and Bassetlaw, we offer premium dog care services with qualified Level 3 staff. Winner of Business Woman of the Year 2023, we provide exceptional care in our purpose-built facility in Worksop town centre. ``` ### **12. Add Service-Specific Keywords** Naturally incorporate these throughout: **Daycare:** - "cage-free dog daycare" - "home from home doggy daycare" - "luxury dog daycare Worksop" - "sensory room for dogs" **Training:** - "positive reinforcement dog training" - "puppy training classes Nottinghamshire" - "reactive dog training" - "recall training" **Grooming:** - "City & Guilds dog grooming" - "professional dog groomer Worksop" - "dog grooming apprenticeships" ### **13. Expand Content on Services** **Current:** ~2,000 words total **Target:** 3,000+ words Add sections on: - Your facility details (describe the sensory room, garden, living room pods) - Day-in-the-life at daycare - Training methodology explained - Grooming process step-by-step - Staff profiles - Success stories (beyond just testimonials) ## **📍 LOCAL SEO STRATEGY** ### **14. Google Business Profile Optimization** **Action items:** 1. Claim/verify your Google Business Profile 2. Add all services (Daycare, Training, Grooming) 3. Upload 20+ high-quality photos 4. Post weekly updates 5. Respond to ALL reviews 6. Add business hours 7. Enable messaging 8. Add services with prices 9. Use all relevant categories: - Dog Day Care Center - Dog Trainer - Pet Groomer ### **15. Build Local Citations** **List your business on:** **Free directories:** - Yell.com - Thomson Local - Bing Places - Apple Maps - Bark.com - Checkatrade **Pet-specific directories:** - findpetboarding.com (I saw competitors listed here) - freshgroomers.com - dogbusinessdirectory.com - petbacker.com **Ensure NAP consistency** (Name, Address, Phone must be IDENTICAL everywhere) ### **16. Get More Reviews** **Current status:** 3 testimonials on site (excellent!) **Action plan:** - Ask happy customers to leave Google reviews - Make it easy: send them a direct link - Respond to every review (good or bad) - Aim for 20+ Google reviews - Feature reviews on homepage ### **17. Create Location Pages** Since you serve multiple areas, create pages for: - Dog Training Nottinghamshire - Dog Training Derbyshire - Dog Services Bassetlaw - Dog Daycare Worksop ## **🔗 BACKLINK STRATEGY** ### **18. Get Quality Local Backlinks** **Easy wins:** 1. **Local news coverage** - Contact Worksop Guardian about your awards 2. **Partner with local businesses:** - Vets (ask for a link/referral) - Pet shops - Local dog walkers 3. **Join local business groups:** - Worksop Chamber of Commerce - Bassetlaw Business - North Notts Business Women (you won their award!) 4. **Guest blog** on pet industry sites 5. **Sponsor local dog events** ### **19. Fix/Add Social Media Links** **Add prominent links to:** - Facebook - Instagram - Twitter/X - TikTok (if you have it) Post regularly and link back to your website ## **⚡ TECHNICAL SEO** ### **20. Page Speed Optimization** **Test your site at:** pagespeed.web.dev **Quick wins:** - Compress all images (TinyPNG) - Enable lazy loading (Wix setting) - Minimize CSS/JavaScript (Wix does this) - Use WebP format for images **Target:** 70+ mobile score, 90+ desktop score ### **21. Mobile Optimization Check** **Test at:** search.google.com/test/mobile-friendly Ensure: - Text is readable without zooming (16px minimum) - Buttons are tapable (48x48px minimum) - No horizontal scrolling - Fast loading on mobile ### **22. Create/Submit XML Sitemap** 1. Check sitemap exists: `www.mytotaldog.co.uk/sitemap.xml` 2. Submit to Google Search Console 3. Submit to Bing Webmaster Tools ### **23. Fix Robots.txt** Check: `www.mytotaldog.co.uk/robots.txt` Ensure it allows crawling: ``` User-agent: * Allow: / Sitemap: https://www.mytotaldog.co.uk/sitemap.xml